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"I want to look good.

I want to feel good.

I want to do good. 

And that for me is luxury." - Emma Watson

This week I wanted to do a feature on Emma Watson and her personal choice to wear sustainable fashion on the red carpet. Since my whole business has been set up on the premise of sustainability, I am excited strong women like her are making the choice to promote this way of thinking in mainstream media.

Sustainable fashion is right at the intersection of social responsibility and environmentalism. It's all about developing high-quality clothing and accessories that are made ethically using renewable, recycled, or sustainable resources and materials (www.upworthy.com) 

Emma Watson has been in the news a lot lately because of the sustainable dress she wore to the Met Gala. Each piece of the gown can be worn independently which shows that a lot of money and resources don't need to go into one dress that won't be worn again. Watson said that she will wear the trousers, bustier and skirt again on separate occasions. The theme for the Met Gala this year was Fashion in an Age of Technology. She explains how she totally rocked that theme:

"Thank you Calvin Klein & Eco Age for collaborating with me and creating the most amazing gown. I am proud to say it is truly sustainable and represents a connection between myself and all the people in the supply chain who played a role in creating it. The body of the gown is crafted from three different fabrics, all woven from yarns made from recycled plastic bottles (!). Plastic is one of the biggest pollutants on the planet. Being able to repurpose this waste and incorporate it into my gown for the #MetGala proves the power that creativity, technology and fashion can have by working together."

While there has been a lot of coverage about the dress, she started her sustainability efforts back in 2010 when she worked with People Tree to design a line of sustainable clothes.

Emma Watson's Collection for People Tree
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"It is hard to know what is good and what is bad on the high street and equally hard to find fashionable or youthful ethical clothing," Watson explained. "So I decided to work with People Tree to put together a collection I could be proud of in terms of both ethics and design."

Reasons why I think Emma Watson is awesome:

• She made it to the 100 most influential people list in Time Magazine before the age of 25.
• She was made Woman Goodwill Ambassador by the United Nations.
• She advocates for equal rights and opportunities for both men and women.
• She hosted the screening of the documentary The True Cost, which looks at the impact of fashion on people and the planet. 
• She actively promotes fair trade and organic clothing. She even travelled to Bangladesh to meet the people who were working on her collection for People Tree. 
• She took part in the Green Carpet Challenge a collaboration between high-end fashion houses and celebrities. 

Watson at the London screening of The True Cost
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Watson on her trip to Bangladesh
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And while she was out promoting her movie Regression, her stylist Sarah Slutsky found her sustainable outfits for every appearance:

Sarah Slutsky's Instagram posts about Emma Watson's sustainable outfits on her Regression movie tour.
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I love her style and her outlook on life and if you want a piece of her fashion consciousness try this reversible Edith top. I work with only the best factories that produce everything ethically. And what's more sustainable than something you can wear over and over again.

I applaud her humanitarian and sustainable efforts. It's great that someone so young is using her celebrity and her money for such amazing causes. I hope more of you choose sustainable fashion so we can protect the environment, developing/under-developed economies and human rights.